24 September 2010. Since most nowadays entrepreneurs haven’t lived through a world war or long lasting crisis this is a rule that is hard to crasp for most of us, because since World War II ended in 1945 sixty five years have passed and economy has been booming, especially after 1971.
The result of all this is that we are used to getting it better every year and we think that this is normal. We have never learned to cope with crisis. If we want to learn from history we should take a longer period into account, that is several hundred years. A great book to understand economy on a global scale and through time is The Worldly Philosophers by Robert Heilbroner.
During the last two or three years we have been confronted with all sorts of crisis and with the consequences of what will happen if we go on like we have done. We are addicted to consumption and money, especially our bankers and economists.
If you want to understand this you can read Phrophecy by Robert T. Kiyosaki or his book Conspiracy Of The Rich, The Eight New Rules of Money.
A way out of this Rat Race into a world of sustainability is by consuming less and saving and investing more for cash flow up to the point where you have enough to cover your monthly costs.
Then you are financially free and new possibilities open up, for instance work less enjoy more, or only do the work you love instead of working for money like most of us do.
Source: Robert T. Kiyosaki, The Conspiracy Of The Rich, The Eight New Rules Of Money.